Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
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High-protein and mindful eating were the most common eating patterns or diets followed in the United States in 2023. Some 18 percent and 17 percent of survey respondents followed these eating patterns in the past year, respectively. Other popular eating patterns included calorie-counting and plant-based diets.
Protein consumption
A survey in the United States found that around 42 percent of respondents made an effort to incorporate protein into their daily meals to maintain a balanced diet. Some 20 percent mentioned they did this with the goal of enhancing their physical appearance. That same year, around 74 percent of participants reported trying to include protein in their dinners, while significantly less respondents aimed to add it to their breakfast. Under five percent said they do not try to incorporate protein into their diet.
Plant-based products
The market for meat and dairy substitutes produced using plant-based products has grown in recent years, alongside the changing dietary preferences of consumers. The revenue of the meat substitutes market in the U.S. experienced growth of almost 20 percent in 2021. Growth has since subsided, but is forecast to remain positive until 2029.
